Our Portfoilo : Case Studies

Heart Care Foundation Fund

Task

  • Announce the launch of the Heart Care Foundation Fund, a special initiative by the Heart Care Foundation of India
  • Invite applications for the fund from across northern states
  • Announce the launch of the fund helpline number

Activities Initiated

  • A launch conference was organized in Delhi which was attended by over 40 media representatives
  • National news release dissemination across states to announce the launch of the helpline, over 200 news clippings generated in a month
  • Keeping the target audience in mind, regional newspapers were identified as key mediums of information dissemination
  • Social media buzz was created through Facebook to reach potential donors