Our Portfoilo : Case Studies

The MTNL Perfect Health Mela

Task

  • To garner prominent media coverage for the Perfect Health Mela, an event instituted in 1993 with an aim of creating mass health awareness
  • To get adequate media mileage for its title sponsor, MTNL

Activities Initiated

  • Organized a pre-event and one event press conference in conjunction with MTNL, a local celebrity and Heart Care Foundation of India to announce the event and talk about key programs.
  • Issued a listings note inviting consumers to the mela
  • Conducted one-on-one interaction between key stakeholders and the media
  • Curated key messaging around the heritage of the mela and its social aspects