Portea Medical (www.portea.com) is India’s leading out-of-hospital care provider operating across the following segments: primary care, preventive health care, nutrition, chronic disease management, elderly care and post-operative care. It was co-founded by serial entrepreneurs K Ganesh and Meena Ganesh in the year 2013.
The PR approach for Portea is centred around garnering quality pieces for the brand and its leadership team in the form of interviews, op-eds, studies and long-form features. As an agency, we have been working with them since 2016 and have been instrumental in driving coverage for various initiatives undertaken by them over the years, driving stories around the issues ailing the elderly in India, establishing home healthcare as a leading segment and the future of chronic care. Regional profiling has been an important aspect since we understand that reaching out to different cities of India is crucial for the company. Besides this, we regularly ideate and recommend campaigns on different occasions like International Day of Older Persons, Diabetes Day, World Cancer Day amongst others.