Founded in December 2011, bigbasket is India’s largest online supermarket. It is a household name when it comes to grocery.
The PR approach for bigbasket is centred around garnering quality pieces for the brand and its leadership team. As an agency, we have been working with them since 2016 and have been instrumental in driving coverage for their farmers connect program, new product launches through both digital and offline PR campaigns, business announcements, events, social initiatives and all other ongoing brand campaigns.
We have also been instrumental in leveraging different domains including HR, Marketing, Analytics etc. in the media. Media counselling has been key in the PR campaign. We consistently work to ensure that the right target media is tapped for the brand.