Melorra is one of the fastest growing online jewellery brands in the country, styling jewellery for the contemporary wardrobe. Established in January 2016 by Saroja Yeramilli, this fashion-forward jewellery brand aims to champion the versatility of fine jewellery.
For this brand, a multi-pronged communication approach is undertaken. Our consistent PR initiatives have ensured increased media visibility for Melorra. Profiling of the Founder, articles by her and other spokespersons of the company, product profiling, company specific announcements are regularly leveraged. Regional profiling has been an important aspect since we understand that reaching out to different cities of India is crucial for the company. Besides this, campaigns on different occasions like Dhanteras and Diwali, Valentine’s Day, Akshaya Tritiya are regularly planned and executed.